Show me a brand. I'll tell you its story. It's that simple.
Own a used car lot? I'll give those geriatric cars the Golden Girls spotlight they deserve. Got a brewery? Great, toss me in the brew kettle with a notebook, and I'll emerge with a beer-branded magnum opus. And if you're launching a startup, I'm your man: because I'll cultivate the voice of your brand for nothing but unearned praise and ping-pong breaks. Why? Because just as your next project exemplifies your brand, my words exemplify mine.